New Product Development

Find out more about our latest service, Concept Express™
An increasing need to move rapidly to market, brand names whose equity is stretched to the breaking point, and demanding buyers all make the risks and payoffs from new product development larger and even more uncertain than in the past.

Harris Interactive provides you with a flexible suite of traditional and innovative solutions designed to help you meet the unique challenges of today’s marketplace.
  • Which of your new ideas are most engaging and interesting to buyers and thus should move forward for future development?
  • How large is the market for your new product(s)? Does it consist primarily of people who use your brand already?
  • Which features must your product have? Which elements can make it a truly unique and appealing offer?
  • How should you package your product so as to maximise shelf appeal?
  • What is the best pricing strategy to follow?


Let us support you with actionable solutions to help address:
  • Ideation and creation
  • Concept screening
  • Concept testing
  • Product/service prioritization
  • Claims testing
  • Packaging / shelf
  • Pricing
  • Product trials and in-home-use


To learn more about our expertise within a specific market, please click the link below to visit the in-market website