Experience has taught us that every client is unique, and every problem is specific. As a result Harris Interactive Brand Communications Research focuses on providing clients with truly actionable insights by taking a holistic consultancy approach and applying best-practices to brand tracking and more.
Our brand and communication framework is grounded in behavioral economics. It offers an unparalleled understanding of how consumers make brand-based decisions.
Touch point modelling distinguishes the brand effects of different marketing actions as well as true effectiveness of different media. It empowers you to allocate resources more effectively and deliver greater bang for your marketing buck.
A senior brand and communications consultant is assigned to each project help design the best approach to address research issues, as well as deliver actionable insight.