London, 16th December 2015: Harris Interactive has appointed a new, highly experienced Financial Services Research Director, Scott Davidson, to help meet further client demand within the UK business.
Scott will lead on a number of key accounts, using his extensive research expertise to help clients make sound strategic business decisions, and assisting the growth and development of the unit for Harris alongside Michael Worledge and Phil Brooks.
Before joining Harris Interactive Scott was Proposition Development Manager at Capita Remediation Services, helping financial services clients with complaints handling and remediation needs. His chief successes with the company included the introduction of an insight-led approach to business development and diversification of the business into other regulated sectors.
Scott began his research career agency-side, focusing primarily on customer satisfaction and employee engagement studies across a number of sectors. During time in London and the South East, Scott’s work and client list became increasingly financial services orientated, which helped build his knowledge of the sector. He then spent 18 months with an Edinburgh-based design agency before moving to Tesco then Sainsbury’s retail banks for 10 years as a Research Manager, helping both companies gain a solid grounding in the Banking and Insurance sectors.
On Scott’s appointment, Phil Brooks said “At Harris Interactive we pride ourselves on delivering results that create a positive business impact. Scott’s sector expertise and hands on experience of using research will be of huge benefit to our clients and is a great fit for the Financial Services team”
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About Harris Interactive
Harris Interactive is a full service, consultative custom market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.
Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets.
At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.
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