Already since 2000, the Pharma Trend on behalf of the journal PharmaBarometer – the magazine for innovation and sustainability – determined annually by a representative opinion survey among general practitioners in Germany. Target now in its 16th year of this study is to question the image of the pharmaceutical industry in general and with regard to product quality, value for money, quality of care and services, discount agreements, focus on sustainability among physicians.
In the course of the study, which for the second time Harris Interactive AG performs this year at 900 physicians from 10 different fields of study online, the winners of the Golden Tablette® 2015 and the most innovative products to be determined. Furthermore, the manufacturers with the best and worst Image and the manufacturer, through its pharmaceutical sales force doctors feel best serves charged. In addition, individual, relevant to the respective area businesses are compared in detail.
The award of the best pharmaceutical companies with the “Golden Tablette®” and “the most innovative product” takes place on September 08 2015 at the Deutsches Museum in a ceremony.
The Pharma Trend was carried out in 2015, around 900 doctors from 10 medical specialties, including general practitioners, practitioners, internists, gynecologists, oncologists, pediatricians and oncologists online.
The study can be ordered from the publisher Eurecon.