Qualitative

We think about our client’s objectives and how best to obtain the feedback we need to transform insight, and help our clients stay ahead.  Our teams are skilled at extracting key insights participants.  We couple this with a vast recruitment capability.

Our qualitative researchers are global and expert at using the latest methods for qualitative research.

We have expertise in the following areas, and have a suite of services at our disposal to customize to meet our clients needs.
  • Focus groups in the dining room (motivation, creative research, projective techniques)
  • Focus chat via Internet
  • Mini-groups
  • Maxi and hyper focus groups
  • Bulletin Board (groups for several days, and asynchronously via Internet)
  • Face-to-face semi-structured or unstructured
  • Paired interviews
  • Expert Interviews
  • Test users (in test lab or at home)
  • Ethnological interviews and observations
  • Quali-quant methodologies, including communities.
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