Telecoms & Technology

The telecoms market is typified by rapid technological change, regulatory intervention and often overwhelming consumer choice. Cut-through, differentiation and loyalty are major challenges and Harris Interactive has experience providing strategies for product, brand and customer relationship measurement.

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Technology Research – Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development
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  • Aurelie-Gibiat-Harris-Interactive (1)
    Aurélie Gibiat
    Directrice du Department Telecoms, Media, Technologie & Entertainment
    Aurélie has a great knowledge of media issues, social media and technology, combining an experience of nearly 20 years in institutes and in large media groups. She works on innovative research protocols to better understand the market changes (passive measure emotional components , context because touchpoints impacts , etc.). Aurélie regular speaker at conferences as an expert media ( Irep , Grand Prix media , MMA, Gesture , SRI , mobile marketing lounge, Adetem , EBG ).
  • David Schmidt - Harris Interactive
    David Schmidt
    Head of Energy, Utilities and Financial Services
    David Schmidt, a graduated economist, supports Harris Interactive since 2010 and leads the sectors finance, telecommunication and energy.
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    Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Daniel Scholz - Harris Interactive AG
    Daniel Scholz
    Sector Head Business & Industrial/Automotive
    Daniel Scholz, graduate social geographer , since 2009 Head of Unit Business & Industrial / Automotive at Harris Interactive AG and can look back on a total of 18 years of professional experience at Ipsos Germany , Müller Market Insight andSynovate.

Relevant Videos

  • UK social media use
    UK social media use
    The latest social media statistics from the September 2014 wave of our SocialLife tracker (based on a robust sample of 5,500 nationally representative online UK consumers - aged 11 and above)
    • facebook
    • pinterest
    • Social Media
  • UK social media use
    UK social media use
    A review of the latest social media news and statistics from the May 2014 wave of our tracker (based on a robust sample of 5,500 social media users aged 11 and above):
    • social life
    • Social Media
  • UK social media use
    UK social media use
    A review of the latest UK social media news including celebrity trolling, the emergence of Snapchat as an advertising platform and more...
    • media consumption
    • social life
    • Social Media
  • UK social media use
    UK social media use
    SocialLife tracks how online UK consumers are using social media and their associated experiences, opinions ...
    • consumer media consumption
    • Social Media
  • Mobile
    Mobile
    This session will be of interest to anyone in a consumer insights or consumer experience role within the mobile communications sector.
    • communications
    • mobile
    • mobile media
  • Pay TV
    Pay TV
    Customer Power is a programme of research from Harris Interactive UK. Here we put the PayTV sector under the spotlight.
    • consumer compsumption
    • Media
    • television

Hear what clients have to say...

  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.

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