Public Sector

Harris Interactive’s Public Affairs & Policy Research Practice boasts vast experience serving public relations firms, government agencies, associations, non-profits and advocacy organizations.

It’s critical to understand perceptions of the community at large to best serve the public, understand how they feel and build effective campaigns, programs to help with social change, and more.  Our role is to provide the insight necessary to navigate change, and build effective programs.

Our work has helped with
  • Message testing and refinement
  • Market segmentation
  • Ongoing tracking and benchmarking
  • And more.
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