Media & Entertainment

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Just some of the media and entertainment work we conduct helps you to:
  • Develop your content from the earliest stages to maximise consumer appeal
  • Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
  • Understand the effectiveness of your campaigns
  • Make the most out of your franchises
  • Understand the market and potential market through exhaustive U&A studies
  • Understand and help combat content piracy
  • Research to deliver content insight for producers and editors
  • Test and feedback in production phases to maximise appeal and engagement
  • Market your media brand to maximise audience, and ultimately, monetise that audience.
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  • Aurelie-Gibiat-Harris-Interactive (1)
    Aurélie Gibiat
    Directrice du Department Telecoms, Media, Technologie & Entertainment
    Aurélie has a great knowledge of media issues, social media and technology, combining an experience of nearly 20 years in institutes and in large media groups. She works on innovative research protocols to better understand the market changes (passive measure emotional components , context because touchpoints impacts , etc.). Aurélie regular speaker at conferences as an expert media ( Irep , Grand Prix media , MMA, Gesture , SRI , mobile marketing lounge, Adetem , EBG ).
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    Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.
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    Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.

Videos and Demos

  • UK social media use
    UK social media use
    The latest social media statistics from the September 2014 wave of our SocialLife tracker (based on a robust sample of 5,500 nationally representative online UK consumers - aged 11 and above)
    • facebook
    • pinterest
    • Social Media
  • UK social media use
    UK social media use
    A review of the latest social media news and statistics from the May 2014 wave of our tracker (based on a robust sample of 5,500 social media users aged 11 and above):
    • social life
    • Social Media
  • UK social media use
    UK social media use
    A review of the latest UK social media news including celebrity trolling, the emergence of Snapchat as an advertising platform and more...
    • media consumption
    • social life
    • Social Media
  • Social Media User Profiles
    Social Media User Profiles
    A review of the user profiles of 9 of the most popular social media platforms in the UK: Facebook, YouTube, Twitter, Google+, LinkedIn, Instagram, Pinterest, Snapchat, Vine.
    • Social Media

Reports

We've run a series of focused reports in the Media & Entertainment industry. View more reports on the UK website.

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