Financial Services

The financial sector is complex and contains many diverse sub-sectors and Harris Interactive is able to bring its knowledge and experience to bear in researching all areas of the industry.

Harris Interactive’s award-winning Financial Services Market Research Team combines expertise in finance with our rich heritage in market research. We provide leading companies with the insights, advice and guidance they need to make sound, strategic business decisions that ultimately make a difference to their bottom line performance. We have a wealth of experience in stakeholder relationship, brand and marketing communications research, literature testing, product and service development, product life-cycle reviews and regulatory developments.

The financial sector is complex and contains many diverse sub-sectors and Harris Interactive is able to bring its knowledge and experience to bear in researching all areas of the industry.

Our clients include:
  • Retail, commercial and investment banks
  • Wealth management / private banks
  • Personal and commercial insurers
  • Life providers
  • Regulatory bodies / trade associations
  • Management consultancies

We conduct market research among a variety of stakeholders, including senior decision makers, IFAs, brokers, consumers, HNWIs, employees, corporate and affinity partners.

The team is staffed by individuals with a great deal of knowledge, business understanding and research expertise in the sector and who combine agency experience with time spent on the client side and experience of delivery up to board level.

We provide the approach which best fits your objective providing you with true insight and value:
  • Single or multi-country studies
  • Qualitative or quantitative methodologies
  • Tracking or ad-hoc programmes
  • Self-completion or interviewer led research
  • Online communities
  • Bespoke and syndicated programmes
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