Cosmetics & Luxury Goods

From pricing optimization through to product launch, naming and packaging – we’ve done it all for some of the world’s most successful cosmetics and luxury goods brands.

We’ve worked with some of the best in the business, and helped them to name their products, through marketing campaign and messaging development and more.

Drawing on our many years of experience in the cosmetics and luxury sector, Harris Interactive will assist you to address all your marketing and digital challenges arising from the constantly shifting market environment.

Our expertise covers:
  • Cosmetics and luxury sector (beauty, make up, perfume, leather goods, textiles, hospitality, wine, champagne…).
  • Methodology (U&A, shopper research studies, concept/pack/price tests, products/services tests, communication tests, image studies, digital research, community panels…).
  • Analysis (operational marketing recommendations and high-impact deliverables range from infographics to video).

Through a range of qualitative and quantitative studies , Harris Interactive uses rapid and innovative collection of modes (online questionnaires and mobile virtual linear , qualitative blogs , ethno … ) , advanced analysis techniques ( typologies networks Bayesian , semio … ) and studies solutions available globally ( Pathway to Purchase, Brand Foot Print … ).

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  • GFerbeck-Harris-Interactive
    Garance Ferbeck
    Directrice Du Department Grande Consommation et Luxe
    Garance is an expert in food issues / beverages and cosmetics , working for the key players in these sectors over the last twenty years. The stakes of its projects for brands are both strategic and tactical : exploration of markets, development of the marketing mix , digital thematic , and that both in France and internationally. Through studies of innovative devices , it offers its customers consumer and luxury proximity, responsiveness and operational recommendations through new generation deliverables (videos, computer graphics etc ...)
  • Lucia-Juliano
    Lucia Juliano
    Sector Head, FMCG & Retail
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

Testimonials

  • A responsive team and knowledge of the beauty industry, often ahead of expectations in terms of analysis, regardless of the type of study.

    —Charlotte Trannoy responsible senior marketing studies, Beiersdorf

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