Cosmetics & Luxury Goods

From pricing optimization through to product launch, naming and packaging – we’ve done it all for some of the world’s most successful cosmetics and luxury goods brands.

We’ve worked with some of the best in the business, and helped them to name their products, through marketing campaign and messaging development and more.

Drawing on our many years of experience in the cosmetics and luxury sector, Harris Interactive will assist you to address all your marketing and digital challenges arising from the constantly shifting market environment.

Our expertise covers:
  • Cosmetics and luxury sector (beauty, make up, perfume, leather goods, textiles, hospitality, wine, champagne…).
  • Methodology (U&A, shopper research studies, concept/pack/price tests, products/services tests, communication tests, image studies, digital research, community panels…).
  • Analysis (operational marketing recommendations and high-impact deliverables range from infographics to video).

Through a range of qualitative and quantitative studies , Harris Interactive uses rapid and innovative collection of modes (online questionnaires and mobile virtual linear , qualitative blogs , ethno … ) , advanced analysis techniques ( typologies networks Bayesian , semio … ) and studies solutions available globally ( Pathway to Purchase, Brand Foot Print … ).

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