Consumer Packaged Goods

We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans.

We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans.

Our clients range from the largest FMCG global organisations in the world to locally-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope of our engagement.

We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.

We can reach audiences as broad or as niche are you require including consumers as well as business audiences and have interviewed people as diverse as Foodservice Decision Makers to Buyers of niche brands.

We have successfully delivered projects spanning:
  • Concept Testing and NPD: pack testing, claims testing, concept screening, concept optimisation, shelf standout
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Customer Loyalty
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