Consumer Packaged Goods

We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans.

We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans.

Our clients range from the largest FMCG global organisations in the world to locally-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope of our engagement.

We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.

We can reach audiences as broad or as niche are you require including consumers as well as business audiences and have interviewed people as diverse as Foodservice Decision Makers to Buyers of niche brands.

We have successfully delivered projects spanning:
  • Concept Testing and NPD: pack testing, claims testing, concept screening, concept optimisation, shelf standout
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Customer Loyalty
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  • Lucia-Juliano
    Lucia Juliano
    Sector Head, FMCG & Retail
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.
  • GFerbeck-Harris-Interactive
    Garance Ferbeck
    Directrice Du Department Grande Consommation et Luxe
    Garance is an expert in food issues / beverages and cosmetics , working for the key players in these sectors over the last twenty years. The stakes of its projects for brands are both strategic and tactical : exploration of markets, development of the marketing mix , digital thematic , and that both in France and internationally. Through studies of innovative devices , it offers its customers consumer and luxury proximity, responsiveness and operational recommendations through new generation deliverables (videos, computer graphics etc ...)
  • Gabriele Stöckl _ Harris Interactive AG
    Gabriele Stöckl
    Sector Head CPG

The Grocer Reports

Harris Interactive UK works with The Grocer to create relevant industry reports. View The Grocer Reports on the UK website.

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