Having decades of experience and a global presence, Harris Interactive is considered one of the leading players in the provision of automotive research. Our approach is ever flexible, adapting to an ever-changing industry, most recently brought about by economical, environmental and legislative challenges.
As a company we believe in being ‘ahead of what’s next’ – we pride ourselves on understanding each element of the automotive industry and being able to tailor our solutions to better inform business decision-making for the future.
Our expertise spans the entire automotive sector, offering the best possible research solutions to major global automotive and tyre manufacturers, component suppliers, oil companies, repair specialists, parts distributors, dealerships and advertising agencies.
We have deep experience with brand and communication consulting within automotive research. Together with car experts and brand experts we developed and proved solutions and approaches to understand brand health. Our techniques of brand footprints and mapping, TouchPoint modelling and consumer connection helped many of our clients truly understand their brand strategies, positioning and communications around the world.
We recruited around 2,400 respondents to complete various tasks on 6 different automotive websites. The tasks set for each respondent were determined by the model and age of the vehicle they currently owned. Once the respondent had completed the set tasks and gathered the required information they were then directed back to the survey where questions were asked focusing on numerous KPI’s and to provide their impressions of the visit, the site and the brand... Read More
Harris Interactive was commissioned to conduct a piece of research which involved using a Social Media Monitoring Tool to monitor mentions of Nissan Cube (and all other associated key words).Two stages of monitoring were utilised, the first ‘Pre-launch’ campaign involved searching for material which had been posted prior to the cars launch (including reviews, blog comments, videos and other posts), the second ‘Post-launch campaign’ ... Read More