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Harris Interactive has launched PackTest Express – the latest in its expanding range of digital research products, allowing clients to better test the impact and design of new packaging.
Concept Express™ enables you to make faster decisions on product and service concepts prior to launch – for less budget and without compromising on quality. It is an agile concept testing service with fully automated real time results and comprehensive analysis.
ITWP Launches Industry-Wide Insights on Demand Consortium with P&G, L'Oreal, Nestlé, Nature's Way and Other Global Founding Members. Members committed to promote the understanding and adoption of insights on demand by businesses across all industries.
For most products the price is the predominant influencing factor regarding sales, revenue and profit. Market researchers can use different tools to understand and predict price-dependent preferences. But how do these approaches operate in developing and emerging countries?
Harris Interactive’s Volumetric DCM (Discrete Choice Modelling) is a price optimisation tool which has been developed for the unique challenges of FMCG markets. It specifically identifies shared growth potential for manufacturers and retailers to create win-win scenarios.
L'intensité de la campagne électorale présidentielle et l'instauration de primaires à gauche et à droite: analyse de Jean-Daniel Lévy
For the sweets industry, innovations represent one way to cope with price pressure and quality comparison with the high-priced premium providers. Harris Interactive has tested thousands of FMCG concepts within the last years and identified five success criteria for new product ideas.
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