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For most products the price is the predominant influencing factor regarding sales, revenue and profit. Market researchers can use different tools to understand and predict price-dependent preferences. But how do these approaches operate in developing and emerging countries?
Harris Interactive, a leading market research agency, has today announced the launch of Concept Express™ – a rapid concept testing service.
Since such an overwhelming amount of people in the UK have pets, Harris Interactive was interested in learning more about how highly pet care is considered amongst the nation.
Harris Interactive’s Volumetric DCM (Discrete Choice Modelling) is a price optimisation tool which has been developed for the unique challenges of FMCG markets. It specifically identifies shared growth potential for manufacturers and retailers to create win-win scenarios.
L'intensité de la campagne électorale présidentielle et l'instauration de primaires à gauche et à droite: analyse de Jean-Daniel Lévy
Research carried out by Harris Interactive in October 2016 on the future of banking, suggests that public opinion on open banking is mixed, with data security/privacy concerns cited as the main barrier
Harris Interactive UK Ltd, a leading consultative market research agency, announces the launch of Employee Power™, – an automated and scalable solution for organisations to survey employees and highlight key areas for improvement to boost organisational performance.
For the sweets industry, innovations represent one way to cope with price pressure and quality comparison with the high-priced premium providers. Harris Interactive has tested thousands of FMCG concepts within the last years and identified five success criteria for new product ideas.
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